The government has today launched it’s digital strategy to make Britain a world leading digital economy. This includes making the UK one of the best places to start and grow a digital business.
UK government has initially partnered with corporates such as Lloyds Banking Group, Google and Barclays to deliver a wide range of training and support to businesses and individuals by 2020. As more details emerge we hope that government will also be looking at ways in which smaller organisations can be galvanised to help each other become more digitally enabled.
A strong web presence
Karen Bradley, Secretary of State for Culture, Media and Sport, hit the mark with her comment highlighting businesses that have a strong web presence grow on average twice as quickly than those that don’t:
There are four core digital activities that most businesses need to be competitive: a web presence; an e-commerce capability; working in a cloud-based computing environment; and digitising back-office functions such as payroll.
Small and medium-sized enterprises with a strong web presence grow on average more than twice as quickly as those with minimal or no presence, export twice as much, and create twice as many jobs. Businesses that use data to help automate functions and inform decisions are around 10 per cent more productive.
We’re thrilled to see this being covered and it really resonates with our mission to get more businesses online, easily and affordably, with our pay monthly website plans. For UK businesses to thrive, and not just survive, these four digital activities listed are an essential undertaking.
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We see many businesses becoming more digitally enabled by:
- Using cloud tools like Slack and Office 365 to collaborate and work seamlessly
- Integrating the likes of Xero for their accounting and payroll needs
- Getting a strong web presence to get found or sell online with Talent Cupboard
If you need a benchmark as to what a strong web presence looks like, you can use our free Website Grader to get a free report on where your website is performing well and where it may need some fine tuning.
We also see the issue of business exports being raised which is no surprise with Brexit on the horizon.
We will also encourage the use of digital technology to help 100,000 more UK businesses export by 2020. We want the UK to be the place to be for digital and to export our expertise and products.
For ambitious businesses and entrepreneurs, looking to international markets will be an essential part of hitting the accelerator on business growth. If exporting to new markets is on your agenda we recommend taking a look at the resources and support provided by the Department for International Trade.