Social media, whether you like it or not, has proved to be a vital marketing tool for businesses looking to engage with existing and new customers. Platforms such as Twitter, Facebook, Instagram and LinkedIn are completely free to use – which is great for businesses on a budget. The trouble is it can be hard, especially when starting out on social media, to make your voice heard. In this post we show you how our social media calendar can help you to not only reach new audiences but also to have a regular, easy to follow schedule of how to do so.
Grow your social media following using hashtags
A great way of gaining followers, likes, and engaging with target audiences is by using the right hashtags. A hashtag is a word or phrase that is categorized with other similar posts of that particular subject. It has been shown that hashtags on platforms such as Twitter, Instagram and Facebook will get 50% more engagement than those without hashtags. They do this by increasing the reach of your posts by categorizing your content making it found easily by people searching that topic. For example, #digitalmarketing on twitter.
While hashtags are great to use, not knowing when to use them can be seen as shooting in the dark. Hashtaging at the right time of the day can make a post more effective. The trick is to target a trending topic at the right time and to the right people. There are specific times in the day when social media platforms and trends are most active. Therefore, it is key to do your market research and target these times in the day. In business, for example, the hashtag #Bizhour is most active between 3.00pm-4.00pm on Monday.
Another way of maintaining growth in followers and activity for your business is by posting content regularly. Regularly posting, interacting with others, sharing posts and following others are key elements to combine with the use of relevant hashtags.
Social media calendar
To help you get going with hashtags we’ve created a daily social media calendar that can help you post in the right place, at the right time to easily grow your following.
The social media calendar shown below can help you and your business tackle social media across Twitter, Instagram, Facebook and LinkedIn. It shows the days of the week and the best times to post and hashtag. This guide shows when social media platforms are most active with live trending hashtags and topics.
Hashtags are particularly useful for Twitter & Instagram but we’ve also covered topics you can regularly be posting about to help you on Facebook and Linkedin too.
If you were also wondering what kind of thing to post we’ve created some additional notes with examples for those specific timed hashtags. These can act as a template for you when you are posting content across various platforms. Here we cover Twitter and Instagram to get you going.
Top business hashtags
#BizLunchHour – How the day is going, expert tip or something that’s been learnt.
#Bizhour – Network event for all business
#B2Bhour – Chance to shout out the business
#Englandhour – Shout out to business in that area
#Mondaymadness – what do you have on this week?
#Satchatuk – Early morning networking session
#smallbizhour – Promote a small business or post about SME
#Sundayfunday – something fun that’s been done or learnt on the weekend
#Weekendhour – reflection on the week
Days of the week
#Marketingmonday – Talk about marketing
#Motivationmonday – Motivating audience with pictures quotes
#Mondayblues – Pictures of coffee, workspace
#Tiptuesday – Provide top tips in your area of expertise
#Techtuesday – Talk all things technology
#Trendytuesday – How business is keeping up with relatable and current trends
#WaybackWednesday – Show how your business has grown
#Humpday – Celebrating the halfway mark of the week
#ThursdayThoughts – Ask some for opinions or ask a question
#ThankfulThursday – Thanks someone who has helped the business or a particular customer
#FearlessFriday – Talk about being fearless, take
#FeelgoodFriday – Share happiness, positivity
#FollowFriday – Shout out another small business or partner or ask to be followed
#FunnyFriday – tell something funny, funny meme
#SocialSaturday – Show off your different platforms
#SmallBusinessSaturday – Shout out to small businesses and shoppers
#SalesSaturday – Promote your deals and prices
#SundayRead – Share a good book or blog
#SundayFunday – share fun ways to use your products or how they have been used
#WeekendVibes – Display happiness, personality and for the weekend
Creative content for your posts
When posting a lot of the time it is extremely important to incorporate some sort of visual content with your post or hashtag. Pictures, videos, slideshows, and animations are all great examples. Visuals create a stronger emotional response and connection with your audience that will help keep them engaged.
What you write about should back up what your visuals are saying. Creating a visual that represents your business and is original will attract more attention. This can be done on websites such as Canva.
For example on Monday an image like the one above could be posted with the relevant hashtag #MotivationMonday
Get setup & scheduling
By following these steps will give you an easy way to grow your business online. You will create a greater brand awareness and loyalty that could lead to an increase in website traffic and sales. Through daily engagement across all your platforms you can gather relevant customer data and use that information to make smarter business decisions.
If you aren’t setup on social platforms yet then make sure to check out our social profile design and setup service here.
To make life even easier you can also use great tools like Buffer to connect all of your profiles and schedule posts throughout the week all in one go.