Digital permeates everything we do – from communicating via WhatsApp through to how we access and move money around with our banks. As consumers of technology and how we use it to enhance our lives – the UK is leading the way. When it comes to businesses making the most of digital we tend to be behind how we use it in our personal lives. Here we share our top seven digital tips for any type of businesses to win online.
1. Is your name available online?
Naming your business is one of the first key decisions that you’ll make as an entrepreneur. You want name that encapsulates your idea as well as being memorable for your customers. With so many different businesses out there, and thousands more being thought up and created every day, you have to ask yourself – is my business name available online?
It’s worth finding out early on, as having to rebrand and change the name you’ve built up a reputation with can be an unwanted pain later on.
If you’re just starting out and a bit stuck in coming up with a name then you can use services like Namium to randomly generate names based on keywords: http://www.naminum.com/
2. Get social
We are spending more and more time on social media than ever before. As well as being great platforms for keeping up friends they’re also now an invaluable tool for businesses looking to raise their awareness and to connect with customers like never before.
With so many social networks out there it’s important to pick your battles and focus on just a handful of networks at first to see which work for you. For B2C focusses companies – networks like Facebook, Pinterest and Instagram could be the most relevant to connect with your aud. Whilst B2B firms might be better off focussing on LinkedIn and Twitter.
Think about where your customers are most likely to spend their time online and connect with them there for social media success.
3. Have a great mobile presence
Having a website is vital for any business but what we want to highlight is how important it is to have a mobile optimised website. Over 60% of the worlds internet traffic is now delivered to mobiles as adoption has soared over the last few years. The trouble is, businesses are not keeping up with the pace of change.
Reports have shown that potentially as few as 6% of small to medium sized firms in the UK have a mobile optimised website. By not having a mobile optimised website you could be missing out on potential customers as they struggle to browse or make a purchase.
When speaking to a developer or company about producing a new website, or optimising an existing one, make this a priority. In addition to your customers being able to use your site across devices, you’ll also be getting a boost in search results, as companies like Google prioritise mobile optimised sites over ones that aren’t.
4. Use analytics to track your key metrics
Whatever type of business you have, you need to make sure your website is working for you. This means being able to see a number of key metrics that any business should be able to dig into. In order to get these vital business insights we use something called website analytics.
They can typically tell you how many people are viewing your website, what they’re looking at or interested in, as well as how they found your website in the first place.
You want to figure out the key metrics that matter to your business and ensure that any activities you undertake are geared towards improving those numbers. For example, if you run an e-commerce store, looking at how many people visit your site isn’t particularly useful on the face of it. What is useful to know are which products are the most popular and if people are converting from browsers into buyers – which gives you an indication of how easy it is to purchase from your website.
The most popular, and free, option available is Google Analytics: https://www.google.co.uk/analytics/
5. Think about your customer acquisition strategy
Once you have your mobile-optimised website and analytics in place you’re going to want to start driving potential customers to it. That’s why having a solid customer acquisition strategy is key to online success. The question at hand here is – how are customers going to find out about you?
Social media is part of the solution here, and it’s one of the most affordable ways to raise awareness online which is perfect for fledgling businesses. But you can’t just simply shout about your business all of the time across social media – it will turn your customers off.
One way of getting customers to take notice and to engage with your business is to create great content – which can take many forms. Whether it’s blog posts, infographics, videos or podcasts – there are plenty of options to choose from. Blogging is particularly good to get started with as you don’t need any fancy equipment and each blog post you produce provides the added bonus of making your website easier to find via search engines.
If you want to find out more about some of the tactics that we use at Talent Cupboard to attract potential customers for little or no money, then you can read our mega guide to driving website traffic on our blog here: https://www.talentcupboard.com/business/how-to-drive-traffic-to-your-website-a-beginners-guide/
6. Security is key
It’s not a particularly interesting topic but security online is increasingly more important these days – both personally and especially for businesses.
Basics include ensuring that you’re password is secure and tough to guess. This may sound obvious but it’s something that a lot of people still aren’t getting right. To prove our point, these are the most popular passwords used in 2015. If your typical password features here – change it now for an instant upgrade in security.
Online security also extends to your website and how it’s protected from everything from email spammers through to protecting customer data.
One quick win we implement at Talent Cupboard to protect ourselves, and our customers, is to run our website over HTTPS. That’s the green padlock you typically see next to the web address you’re visiting. This ensure’s all of our customers traffic and data is encrypted. You may wonder why this is important for websites that don’t accept payments and we’ll quickly tell you two reasons.
The first is that any data that a customer submits via forms on your unsecured website is much easier for malicious hackers to intercept. A potential customer won’t be happy if their email and password were intercepted when signing up to your website.
The second is that by having a website run over HTTPS you’re getting a boost in your search rankings. That’s right, just by having the green padlock you’re going to rank better in search engines such as Google. Speak to the person or company responsible for your website to see what the options are to make your website secure.
7. Track how well you’re doing online
When undertaking any activity in getting your business off the ground and growing it’s important to track your progress. That can sometimes be hard to understand when it comes to digital as there are so many different factors to consider.
Well, we’ve got you covered there. We’ve created a free website grader tool that will measure everything from how good your website is on mobile, through to whether it’s secure and how well you’re doing on social media.
If you’re interested in finding out how well you’re doing with digital then generate your free report in just 7 seconds here: https://www.talentcupboard.com/website-grader/